where to next

"Where To Next" is the launch campaign for UNIQLO’s first store in Stockholm, Sweden.

The campaign highlights the functional beauty of LifeWear through the functional beauty of Stockholm. Just like LifeWear, Stockholm is designed with people in mind, with nature preserved and made accessible throughout the city. With local ambassadors as our guides, the campaign introduced UNIQLO to Stockholmians through key places unique to the city.